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Its more forgiving with a big hook, yet it often has a better hookup percentage than the Magnum Fluke. He especially likes the big fluke on herring lakes, like those in his native South Carolina

Cotton Cordell Red Fin A slow retrieve keeps this floating bait at the surface, where it makes an attention-getting wake

The humming sensation can be felt right up through the rod and can drive the fish wild

The Game Hawg caught a lot of fish pitching to shallow cover, and I added a little chartreuse dye to the tails, VanDam said

The beauty of these lures is that all you really have to do to make them produce is cast and reel